February 18th Update: The schedules are available for both Saturday and Sunday are available! You will find information about sessions, timing and location. We will have paper copies available on site during the event.
Would you like to be a presenter at Podcamp Toronto 2011? Unlike a conventional conference, at a podcamp anyone can step up and get involved as a presenter; all you need to do is indicate your interest! You don’t need to be an expert — some of the best presentations are nothing more than a circle of chairs and some great discussions! All you need is enthusiasm.
A couple of points to keep in mind:
At podcamps, the “Law of Two Feet” rules. This means that if an audience member isn’t getting what they need at a particular session, they are free to leave the room to check out other sessions. Don’t take it personally.
Secondly, as an “Unconference”, attendees take a decidedly dim view of presentations that are nothing more than a sales pitch for a person or company. Certainly, feel free to mention who you are and what you do, but know where to draw the line.
You have a LinkedIn profile. Now what?
Whether it’s to generate business, finally take your career management goals seriously or just improve your SEO and overall social media presence - Sue and Marc of Social Tactics have 5 key steps to follow.
Video Games Journalism: How playing Super Mario Brothers Paid off
Mike Dodd aka Birdman from BlisteredThumbs.net, Thisweekingeek.net and many other websites and outlets shares his insights into this unexpected career that spun off from his radio career.
Tips to beginners, establishing yourself as either a reporter,commentator, or reviewer.Media relations and how to get review copies and invites to industry events
Free hugs provided!
Crowdsourcing Technology for Social Good
The CrisisCamp Toronto team will present the latest
Open source (often free) techniques used by us and other
Volunteer technology communities. We volunteer using
Global collaboration techniques. How can you apply this
To your workflow? (even for business) What are the lessons we’ve learned with
CrisisCamp and Random hacks of kindness? How can volunteers
Work with emergency responders and governments for crisis response in
Canada?
Presenters: Heather Leson, Melanie Gorka, David Black and Brian Chick
Presented
Podcast to Career - How to get a JOB creating WEB CONTENT
You may have heard some of the success stories of how Podcasting and Social Media has turned a hobby into a career where people are being PAID to create content for the web.
Steve Saylor is one of those success stories.
Learn how he got a job using his skills in podcasting, social media and a little bit of creativity to become a Web Content Editor for 3 top rated Radio Stations in their market. Also learn how you can use the skills and creativity you have to get a career you love.
The Data Standard - Measure your value by the data you have. Data is gold. Gold is dead, Long live Gold.
ONLINE ENGAGEMENT FOR THE SOCIAL SECTOR
I’ve been using the Internet to promote social causes for over a decade. I’d be thrilled to develop a session on the use of online marketing for social good. This could include social sector e-campaigning, whether it’s for non-profit organizations, government departments, or citizen’s movements. The point is to “sell” environmental values, equitable societies, and public wellbeing, as opposed to selling commercial products.
I can develop content around best practices in online outreach for social issues. Also, I’d make it practical, with a strong “how to” component, so people will walk away with a number of practical tips they can apply right away. As well, I’d prefer to blend theory and practice, so we can focus on broad principles behind successful interventions, and showcase a few practical examples. I have some great case studies and original data from the United Nations Millennium Campaign, Oxfam GB’s global climate change campaign, the Year of Volunteers Campaign, and the global White Band campaign, among others.
You can see examples of my case studies at: http://www.cugelman.com. Personally, I’d rather co-present with others working in social sector online campaigning. So if anyone wants to collaborate, get in touch.
PSYCHOLOGY OF ONLINE DESIGN
You don’t just have to worry about your website’s information architecture, now, you need to also think about your website’s psychological architecture.
For over two years, I studied the psychological design of health behaviour change interventions. During this project, I developed a model to integrate persuasion, marketing, and behaviour change research into a simple model that can be used to describe the psychological architecture of behaviour change websites. I’m glad to host a session on the psychology of the web and interactive technology. I could discuss the psychology of online design, in a broader sense, whether it applies to online campaigns, social media engagement, Facebook app design, or mobile technologies. We could also walk through a series of websites and illustrate the psychology laying behind the surface, and then hold an interactive session where we perform crowdsourced website psycho-analysis.
THE GRUELING WORLD OF SOCIAL MEDIA…IT’S NOT FUN & GAMES ANYMORE
With the explosion of social media over the past five years, a lot of businesses have been playing catch-up in trying to figure out how to best optimize, and leverage these online tools.
But with optimization, and leverage comes competition, and strategies on becoming #1.
The Grueling World of Social Media…It’s Not Fun & Games Anymore is an industry perspective on how social media has changed over the past 5 years, and now that it being run rampant with business, how this once powerful way to connect, engage and create change is often misused, and misinterpreted.
About the speaker:
Josh Muirhead is founder, and marketing trend analyst for Socialmark Media. For the past several years, Josh has been directly involved in the online marketing world, is a guest lecturer on Marketing Trends & Social Media.
SOCIAL MEDIA IS THE NEW GREEN
Remember in 2005 when everyone wanted to go ‘Green.’ Businesses pushed to become more environmentally friendly, often not looking at the long term effects, rather to focus on the short term gains.
Although it was an excellent start to a movement, ‘Going Green’ made companies do things without really know what they were doing, and if it was even going to be effective (in some cases, causing more problems then before).
Social Media has become the new ‘Green’ - With businesses jumping into the online communities without any idea of what is going on, what they should be looking for, and most importantly - Why they should even be there.
In this session, Josh Muirhead will discuss how businesses need to look inward before jumping into the world of Social Media, and have a better concept than just “Someone told me I should be on Facebook.”
About the speaker:
Josh Muirhead is founder, and marketing trend analyst for Socialmark Media. For the past several years, Josh has been directly involved in the online marketing world, is a guest lecturer on Marketing Trends & Social Media.
Everything eBooks
I’d like to propose a ‘round table’ discussion about eBooks, eBook communities, how books will be consumed in 2011 and the value of eReading devices vs. general-use tablets.
Other topics in this session could include; pricing models, the rise in self-publishing, what eBooks mean for quality controls, the rise in reading apps and eBooks in the classroom.
About Me: I work for Wattpad (the world’s most downloaded eBook app) and have spoken at Word on the Street (Toronto) and the eBook Summit (New York City). I’ve written articles for The Huffington Post, Girls in Tech and Electric Literature. I received my MA from the University of Toronto and obtained a BA from University of King’s College in Halifax.
Podcasting 2011. Podcasting has been around for ages. In the past, they have been the domain of the geek. Only those who knew the technology could use it. Yes, we have all listened to them, but how many people, brands or companies have their own podcasts?
In this session, expert community builder Karim Kanji (Techvibes, Social Media Show, thirdocean) will talk about his foray into podcasting and how people, companies, and even non-profits can use podcasting to further their brands.
USABILITY & USER EXPERIENCE
A discussion of focusing on improving the user experience, including core principles of usability, examining usability in different contexts, and examples of good and bad user interfaces online and in everyday life.
Jeff MacArthur - MGImedia.ca / commandN.tv
DRINKING KOOL-AID, PEEING SNAKE-OIL
In this session, we will explore some of the latest data & trends in both search and social media. Users (i.e. attendees) will be confronted with both the exciting and cold, hard realities of the digital space.
From Google to Facebook Connect, we’ll look at how users are actually using the web, and what they’re doing with it. Takeaway will include (1) insight into some of the biggest opportunities online, and (2) a whole bunch of numbers that users can steal for their own client pitches.
TAKE THE BULL BY THE HORNS - TRANSITIONING YOUR WEBSITE TO WORDPRESS
WordPress is not only a great blogging platform, the ability to create custom templates has made CMS platforms like WordPress the best way to get an entire professional looking website up and running.
In this discussion we’ll review several key areas that one should pay special attention. Including permalinks, plugins, SEO, web hosting concerns, Apache vs. IIS, etc. We’ll take a look at some best practices and compare notes.
I will also discuss how WordPress has empowered many of my clients to take the bull by the horns and manage their own site. Eliminating the need to pay costly retainer fees to website companies.
Community Managers Unite: Using Content to Connect
Stop pushing your messages out to an audience and start creating conversations within a community. A solid content strategy can stimulate discussion, awareness and education about your product or cause.
Why miss out on this opportunity? Are you ridiculous?
Aerin Guy of SpaceRace, and Community Manager for a number of for and non-profit initiatives will
share tips, tricks and best practices in community management including:
• How to use discussions, Q&As, videos, podcasts and webinars to engage community members from around the world
• How to develop accessible and useful content
• How to develop an editorial calendar approach to planning and sustaining your content strategy
Aerin is busy and will not attempt to sell you the services of her business. Rather, she enjoys presenting and brainstorming about best practices in content strategy, so expect this session to be interactive and a barrel of monkeys.
Aerin Guy is the founder of SpaceRace http://www.gospacerace.com, a small and nimble outfit that provides digital strategy for progressive people and organizations. Learn more here: http://ca.linkedin.com/in/aeringuy
When Creator Becomes Content
An examination of how the cliche “familiarity breeds contempt” falls apart when it comes to social media.
When what you’re saying/writing becomes tired, why do people continue to listen/read? Have you become more engaging than your output? Is this the end goal of he content creator?
The Future of News - Mobile Distribution
Exploring the current successes of mobile news; what works, what doesn’t, advertising, paid content and what the future has in store.
We will discuss the challenges faced by content providers and the opportunities made available by all the new tablets that recently launched at CES
Open Hardware, Concept to Reality: WeSolar Suitcase Case Study
Come learn about the various projects of the IEEE Canada Humanitarian Initiatives including: Open Hardware, WeSolar Suitcase Student Competition and other projects.
Part of the UN Foundation HTC, launched by the combined volunteer work of engineers and humanitarian organizations striving together to create cost effective technology solutions to supply reliable electricity in the third world.
THE IEEE CANADA HUMANITARIAN INITIATIVES COMMITTEE supports IEEE members in Canada that are participating in Humanitarian activities, or that are building relationships that will enable us fulfill IEEE’s strategic vision.
Driving Need: systematic approach to solve world problems. Desired Outcome: demonstrate expertise and relevance of IEEE to positively impact humanity.
Perpetual Radio Networks - Canada’s Podcast Network
We’d like an opportunity to share a behind the scenes look at PRN and our business. As one of Canada’s largest podcast networks we are a 7 days a week operation. Producing, publishing, promoting and repeat. Join us to meet the founders of PRN and hosts of Full Frame, MacDose, Social Media Show and others as we talk about our experiences and challenges. Ask us some questions, or even pitch us about your podcast (we’re always looking for new shows!).
Beginner’s Guide to Starting a Podcast
This session is for anyone who just wants to start a podcast but has no idea where to start. It’s for someone who doesn’t want a lot of technical mumbo-jumbo, just plain English on how to use a podcast to connect with their audience. It’s about getting the facts needed to get up and running with your own podcast in a very short time.
Covering questions like: What is a podcast?, How do I get on iTunes?, Where can I host a podcast? and How do I get podcast listeners?
Angela Wills, Marketers Mojo
Adding Value to the Web
Podcasters as Pro Speakers and Social Change Agents
Video and audio podcasters can use their talents and passion to become speakers at charitable, scholastic, association and even corporate events. What needs to be in your e-speaker kit. What content to add so folks who book speakers will trust you can do their gig. How to use video podcasts and endorsements to showcase you as a speaker. And how to go from free to fee so you can be paid for sharing what you know and love to talk about.
TITLE
The Internet is now done its heavy partying and has to find a real job.
DESCRIPTION
I like to think that the Internet is going through the same stages of development as any other human being.
First, it was a cute and awkward little thing…couldn’t walk, didn’t really understood its environment, and was only really pre-occupied with one thing. Surviving.
Then, it hit puberty…and the first thing that came to mind was sex! Porn sites galore!
Then, it entered its twenties and became more social and partied like it was 1999…or 2004.
Now, it’s hitting the big 3-0…and the Internet is slowing down a little. It doesn’t mind “dropping-the-hammer” every so often, but for the most part the Internet has “been there, done that.”
However, there’s a budding element of Intellectual Curiosity ever present…which is why websites like TED, Poptech! and FORA.tv are growing in popularity.
But, what’s next?…
Will it become Prime Minister? A big corporate entity trying to run the World? or sit in the background and not annoy anyone?
Let’s investigate this analogy a little further and see what the Internet will become now that it’s grown up.
Getting buy-in for mobile in large enterprises
Everyone is talking mobile. Passionate individuals want to drive the mobile strategy for their organization but do not know how to get buy-in from stakeholders.
Discover how to position yourself by learning from a thought leader in the Canadian mobile space.
Pritesh Gandhi is a Digital Strategy leader at BMO Bank of Montreal managing Social Media, Mobile and Email Marketing.
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Title
Don’t Forget The Content Team
Description
Does your content team curse their tools and that CMS you spent oodles of money on? This presentation may just have the answers to your problem…
Over the last decade we’ve gotten pretty good at building web properties that are highly optimized for our site visitors. We focus on the visitor from the very beginning and advocate for them through the entire development process. Unfortunately, there’s a user group out there that often gets ignored – the internal content team. They can be anyone from a journalist in a high paced newsroom to a roving blogger, but the tools they use and their ability to get content onto the web easily and efficiently can be a major challenge. More often than not, they get overlooked in the development process and end up fighting with tools that make their lives miserable. Fear not, with a few easy tips and tricks we can turn things around.
This presentation will shed light on the current crop of CMS problems that make it unnecessarily hard for content teams to get their jobs done, as well as go over a number of tactics and activities that fix this problem. With a little bit of advanced planning and foresight, it’s more than possible to roll out a CMS based site and toolset that is efficient to use and loved by its users.
Andre Gaulin is the Director of Agility Solutions at Agility CMS in Toronto.
Applied Synesthesia: What Photography Teaches Me About Podcasting
Drawing on famous photographs and photographers, I look at some ideas and concepts that are as applicable to audio podcasts as they are to photography.
ROI? GTFO!
A session on what to do about social media taking over conferences. About what we can do too push back, and have spaces where marketers, PR, mavens, experts, and istas are not shoving themselves into any available limelight.
“Where da brown people at?” Targetting multicultural audiences online: a facilitated discussion.
Everyone is thinking “social media”. Far fewer are thinking “target audience”. No one is thinking “that audience isn’t just white folks.”
Robin Browne, Environment Canada’s Senior Social Media Advisor, leads a discussion on targetting diverse audiences with social media campaigns. Come prepared to share!
Will anybody listen?
You have an idea for a podcast but question if it’s a topic anyone would care to listen to. Of course people will listen!
Using my own podcast as a case study, I’ll show how you have the awesome ability to make positive changes on the lives of people all over the world through your podcast (and other social media tools).
Podcasting on the go with your smartphone is a great way to get your podcast out to the world with little time and effort needed.
My only experience with this is with the iPhone so I’m calling out for co-presenters who use BlackBerries, Androids and tablets. If this is you, please contact me at rossi [dot] daniele [at] gmail [dot] com.
Title: Why We Podcast: It ain’t for the money, honey
This session will be a panel discussion moderated by Connie Crosby, and featuring the Scarborough Dude, host of the DicksnJanes podcast, Ninja DeHotfrm of Hot Fossils and Rebel Matters, Keith McNally of XO, Ham Radio & Vinyl Countdown, Anthony Marco of Dyscultured, Best Episode Ever & Countless Others. Between them their podcast output is well over a thousand episodes, and shows no signs of slowing down. They will discuss their passion for podcasting, focusing mainly on the WHY, and welcoming questions from the audience. Time permitting, these amateur pros could even touch on the Who, What, Where, When & How.
Redefining our relationship with government: Are Gov 20 and open data stalling?
Social media reduces the cost of communication, collaboration, and transaction to zero. We no longer need to rely on traditional organizations to empower us. What we need is data and cooperation from government and institutions.
Governments in the United Kingdom, the United States, Australia and elsewhere have embraced both gov 20 and open data. But are we making the progress we expect to make?
Let’s talk about the successes and the shortfalls. How do we move forward to get our government to embrace gov 20 and open data. And how do we ensure that the citizen-led movement keeps growing?
Title:
99 Days to Launch
Speakers:
Satish Kanwar, @skanwar
Andrew Peek, @drupeek
Verne Ho, @verneho
Description:
Constraints are all around us. When we choose to embrace them, they become the tools that help us to simplify our world, better define our problems, and work towards a single premise. They are the single greatest asset we have in our corner when bringing an application to life.
This session is about owning your constraints and designing your way to something smart, capable and beautiful. And nothing more.
Topics include:
* Business Modeling, Customer Development, and Lean Principles
* Uncovering the true “minimum” in Minimum Viable Product (MVP)
* Aligning a vision through the use of design systems and processes
* Structuring experiments inside an organization
* How wickedgood applications are built
A podcast not only can provide an individual a voice. It can also be a way that minority community (in this case) Black Canadian men) can tell it’s own story. My podcast is an example on how a specific audience (Black Canadian men) can tell their story. I would be a happy to share on how a podcast can provide a voice for a group that does not usually has access to the mainstream media.
Working Title:
Let’s get Collaborative: Examining Group Marketing
Group marketing has become the latest marketing fad, but what exactly is it and how does it work? This session will explain what group marketing is and give an overview of the following techniques:
- Crowd Sourcing
- Group Achievement
- Co-creation
For each technique we will examine several examples of group marketing done right and wrong.
Working Title: The Backchannel Resistance
How employees use social media in large organizations (like governments) to reach outside of traditional silos and lead to more open discussion and collaborative organizations.
Do these natural relationships work at odds with the, perhaps outdated, organization chart?
Working Title: 10,000 Facebook Fans: How Voices.com Did It and You Can Too!
If you’ve been wondering how to gain a following on Facebook, all it takes is passion, quality content and leveraging the power of social media! Find out how Voices.com built its fan base, both organically and through paid advertising on Facebook in this engaging presentation from CEO David Ciccarelli.
http://www.facebook.com/voicesdotcom
Reputation Monitoring and Management online:
Master the 7 key components to effective branding. Learn tools to monitor what’s being said about you on the web, and how to manage negative feedback. Choose a tool you’re comfortable with to ensure effective time management.
- Apply the 7 key components to effective branding through social media marketing
- Use effective strategies to monitor what’s being said about you on the web
- Know which tools will ensure effective time management online
- Understand what sentiment analysis is
- Be able to combat negative comments should they occur
- Overcome the fear of engaging online
Mix Your Podcast with Ableton Live
Ableton Live is very popular in the dance and indie music worlds, but you maybe you didn’t realize how great it is for engineering your podcast?
The program is affordable, and there are cool hardware controllers available to help make your show run more smoothly.
Save hours of painful and boring editing, and learn how to nail the show in one take.
In this session, we will look at:
* Housekeeping! A basic overview of your soundcard routing
* Setting up songs and sound effects so they trigger at the right time
* Quick look at the Akai APC40 and how it integrates with Ableton Live
* Locating your effects and some of the most useful presets
* Adding a sidechain compressor to create the essential radio ‘ducking’ effect
* Mastering your podcast for consistent levels throughout the show, with the aid of meters and compressors
DIE, HYPESTER, DIE!
There’s no lack of gurus and cheerleaders urging you to get on board, join the conversation, engage your users, and assorted other slogans.
Whether it’s social media, SEO, SEM, e-mail marketing, mobile or what-have-you, every marketer and their dog is trying to convince you to listen to then.
But how do you cut through the hype & hyperbole and find out what you really need to do online?
Mark Farmer enjoys mowing down sacred cows and has been doing so online for most of the last 13 years. Join him to find out what fundamentals you need to really make your online communications succeed.
And don’t, don’t… don’t believe the hype.
THE INTERNET IS NOT MADE OF HUGS
It’s time to leave internet kindergarten. It’s time to abandon the beautiful ideation of tech-utopianism, and get to the hard and sometimes brutal game of turning online social behavior toward being mostly useful, rather than just being mostly new.
Jon Crowley (@Joncrowley) and David Akermanis (@davidakermanis) talk about what’s holding us back as a collective community of online innovators and how we can move beyond warm fuzzy kumbaya bullshit in order to draw upon our collective strengths and get shit done.
Blogging 101: Your Questions Answered
How often should you blog? What should you blog about? What is the difference between tags and categories? What ARE tags and categories? Panelists answer your questions about blogging basics and getting started.
Panelists TBA shortly..
HOW TO BE A BLOG STAR: THE ARTISTRY OF YOUR PERSONAL BRAND
In this fun & lively session, you will learn how you can gain an advantage and stand out at a glance in the competitive world of blogging and social media using an array of powerful visual hints.
We’ll examine the very concept of ‘star quality’, giving you immediately applicable principles & pitfalls explored using examples and two in-depth case studies.
Copyright, Trade-marks & Social Media
In this practical, plain English session, we’ll look at how copyright and trade-mark law impacts what you can and cannot do in social media, including:
1. Can you use someone’s else’s content and trade-marks on blogs and podcasts?
2. What is the potential impact of Canada’s proposed copyright reform bill on social media?
“The S.Ex.y Freelance Business” The Start-up and Execution of your Freelance Business with Dawn Boshcoff (@dawnboshcoff)
Author/Speaker, Solo-E Coach and President, BOSHmedia
You’ve got unique skills, expertise and talents - now is the time to make them work! Learn how to get started in business as a freelancer, so that you can run and manage your solo enterprise as you turn your passion into profit.
I’m Famous on the Internet” : How to Turn One Very Stupid Idea Into 15 Minutes of Fame
I will share some tips I have come across while stumbling into a brief brush with popularity. I will also explore the rising phenomenon of peculiar, idiosyncratic interests finding a wide audience due to the ease with which content can now be widely distributed, and how this affects the very nature of creativity.
Be prepared for obscure references to internet memes and really cool slide transitions.
What Price Integrity?
Blogging and social media have become huge areas of opportunity for bloggers and companies looking to use these bloggers to promote their products and/or services.
Marketers, PR, affiliate vendors - they all use bloggers as a key part of their sales and promotional toolset now.
But as the opportunities have grown, so have the questionable practices. This session will look at the legalities of blog advertising; disclosure; examples of good and bad blog promotions; and the future of blogs being used as a promotional medium.
Panelists:
Danny Brown: @DannyBrown
Gini Dietrich: @GiniDietrich
Eden Spodek: @EdenSpodek
The Art and Science of Core Messaging
Why clearly articulating what you do and why anyone should care plays a crucial role in a company’s communications, marketing and sales efforts, including the Web and social media.
This session would focus on why core messaging is so important and how the process happens.
Selling ads on your blog; how can you make it work?
I’ve been blogging since 1999, and have been selling ad space on my personal blog since 2008.
Here’s a chance to learn from my successes as well as my mistakes!
This informal conversation will include info about:
- setting rates
- a bit about the dreaded cold call (hint: it’s not so bad)
- ad design and placement
- defining the parameters of your contract
- invoicing
- other teeny details you should consider before striking out
Are our children blessed - or screwed?
A facilitated discussion on social media and education. Come prepared to participate!
In today’s age of social media, real-time communication and multi-platform flirting, do the old rules of dating apply? What are the major faux pas? Can you meet Mr./Mrs. Right on Foursquare? What are the social media rules on etiquette when you break up?
This panel will explore dating in a digital world: finding love on Twitter, getting dumped on Facebook and everything in between.
We will also have fun with stories of Twitter DM fails, how social media dating can fail (and win!) and how to flirt on Twitter without getting blocked.
Live from PodCamp…It’s Inside PR!
Join Gini Dietrich (@ginidietrich), Joe Thornley (@thornley), and Martin Waxman (@martinwaxman) as we record an episode of our weekly PR and social media podcast. The topic? That’s up to you. We’re encouraging everyone to bring questions, comments and ideas you want to discuss. There may even be a couple of surprise guests. (Warning: The mics will be live.)
10 Tips for Better B-to-B Blogging
Blogging is an exciting tool for professionals to demonstrate their expertise and build relationships with potential clients. But writing and promoting a blog doesn’t just happen; you have to understand your audience and know how to target them.
Rick Spence is a business journalist, consultant and speaker specialising in entrepreneurship and innovation. He’ll share tips, tools and secrets for building better blogs that will appeal to the business decision makers you want to reach!
“You do know you’re on the Internet, right?”
The other side of podcasting.
John Leschinski and Joel Jackson
Designers and Podcasters
Great! you have yourselves a microphone all the gear, an RSS feed but your website is either horrible or non existent.
Lessons from a Donkey: Creating Your Own Online Webseries, Podcast or New Media Show
Come learn the insights I gained from creating our own webseries http://Surfdonkey.ca as well from my many years of online video content creation in the corporate world. SurfDonkey was a web show focusing on surfing on the East Coast of Canada (even in the winter) with 14 episodes (and 16 videos) over a 18 month period with viewership from all over the world.
It will be an overview of what to do(s) with an open Q&A’s on your own ideas.
STREET / CRED: Professionalism, standards and ethics FTW*
Saleem Khan explains how independent media creators can rise above the crowd in a fragmented and shifting landscape to gain respect, credibility and a desirable audience via professionalism, standards and ethics.
* FTW = For the win
The Return of the Corporate Blog:
In 2010, Rogers launched RedBoard, which has quickly become a focal point for conversation and debate about the company.
This panel brings together several corporate bloggers for a discussion on why they chose a blog to communicate with their customers and what the brand is getting out of it.
Moderator: Keith McArthur, Rogers Communications
Panelists: Miranda MacDonald, Rogers Communications.
Other panelists TBD
HOW TO TALK TO JOURNALISTS: Pixels, airtime and ink
The most common question I’m asked by startup entrepreneurs, investors, PR and marketing professionals, corporate executives and others boils down to this: How do I get a journalist’s attention and convince them to cover my project or people?
In this talk you will learn:
- When and how to contact a journalist
- How to get a journalist to respond to your pitch
- Secrets of a good interview
- How to avoid or deal with a bad, hard, negative or damaging interview or story
- Ways to avoid being a one-hit wonder
- How to put yourself at the top of a journalist’s call list
- More.
Saleem Khan [@saleemkhan] is a professional journalist who has held reporter, editor, producer, manager and executive roles in major news and journalism organizations.
DESIGN FOR EVIL
Kaleem Khan brings his Interaction Design Conference talk straight from Boulder, Colorado, to PodCamp Toronto. This session is recommended for anyone who wishes to address day-to-day ethical challenge and begin thinking about how to best bring ethics to our work.
Interaction design (IxD) and user experience (UX)design have no ethics guidelines. Practitioners take shortcuts, engage in questionable practices and projects, and act without thought. These all have a direct impact on ethical lapses and open the door to mistreatment of clients, peers, research, and the public.
Other disciplines (architecture, industrial design, medicine) and social sciences (anthropology, psychology, sociology) have long-established ethics frameworks. Behaviour and work are shaped by ethical principles and practices that aim to protect stakeholders’ welfare and govern how they are treated.
Issues and scenarios discussed include: Privacy, control, digital, physical, social, and emotional impact.
10 NO NONSENSE WAYS SOCIAL MEDIA CAN ACTUALLY BE USED IN YOUR BUSINESS
Who has time for #@!*%$ social media? This question is often posed by busy worker bees - especially those in traditional, slow moving industries - that struggle to keep up with the demands of their daily operations, let alone spend time updating their Twitter status.
Join entrepreneur Mark Graham (RIGHTSLEEVE.COM) as he discusses experiences about his company’s journey with social media and some of the ways he has used web 2.0 platforms to generate meaningful ROI. Examples include contests, customer service, crisis management and integrating web 2.0 right into your business operations.
Bio
Mark Graham is the founder of an online promotional products company, RIGHTSLEEVE.COM. The industry he operates in is 100+ years old and has long struggled to keep up with technology. Since inception, RIGHTSLEEVE has used the web and social media to differentiate within a crowded and mature industry. RIGHTSLEEVE won the Dell SMB Excellence Award in 2009 for the creative use of technology.
Digital Publishing: The Common Grounds
With the release of the iPad nearly a year ago, digital publishers were initially skeptical of how this new platform would compete and add to the much declining publishing world. This session is aimed at how, not only is the industry picking up, but specializing and the iPad, as well as new the onslaught of new digital devices, is allowing developers new opportunities at building on a platform and with an industry that has historically been adverse to them.
Publishers are only now finding that the group that they have generally fought with over the internet is their saviour on this new medium. Please join me on a brief presentation on where I see the industry going both short and long term, then stay for an open discussion on voicing your opinion on what is currently a very hot topic.
Social Media Policy for Your Staff – if you have them, you need one.
- If your staffers are tweeting, FBing etc, on behalf of your company (@Jodi_PodCamp, for example) there is no question, you need to provide social media guidelines for them
- If your staffers are not officially engaging in SocMed for your company but they are wildly known to be associated with your company, you need to provide social media guidelines for them
- If you staffers have distinct online personalities (@Jodi_PodCamp + Jodi_loves_Hamilton) and you think they are quite savvy in doing this, you still need to provide social media guidelines for them
Social Media blunders are common because they are so simple to step into. People are much more critical and quick to judge behind the keyboard than any other medium. You want your team to be prepared to avoid and nagivate conversations & situations you don’t want your brand involved in.
Tricia Mumby of Mabel’s Labels will share some of the Rules of Engagement she has provided to Mabel staffers that tweet & engage officially, and unofficially.
Social Media Trends for Business in 2011
You’ve established a presence on social media and mastered the basics. What’s next? What’s coming down the pipe and what are the leaders in the field thinking about? What can you do to take it to the next level?
In this rapid-fire session, Dave Fleet, Vice President of Digital at Edelman, will share his insights into key trends to expect in 2011. Learn how to build upon your existing relationships and communities by optimizing your use of social media, now and down the road.
Empowering Social Support Communities - Kerri Birtch & Michelle Kostya
Customer support via social channels has become a hot discussion topic as companies continue to explore new ways to assist their customers. But once a social support initiative has been planned and engagement begins, the strategic approach will need to continually evolve as the community grows. In particular, as organizations spread their support efforts across various channels, the ability to scale begins to rely on the power of existing follower communities and the ability to integrate these platforms.
We’ll provide some insights around planning for growth, integrating platforms and empowering your community to assist with social support.
Digital influence: how brands and individuals can understand and leverage their “Klout”
2010 was the year of the influencer. Everywhere you turned you saw companies trying to capitalize on the networks of social media influencers, and tools like Klout emerged to try to quantitatively measure a person’s online footprint.
I’ve been been working to build my company’s brand over the past 3 years, and as a result I’ve also built up my own personal brand. I want to discuss how I’ve built a network for both my company and myself, and the trend of digital influence. How do you build up a relevant network online? What opportunities can arise once you have a network in place? And what should you avoid if you want to stay relevant and informative?
The Social Grad
Who do you want to be: Zuckerberg, Kanye, Dilbert or Unemployed?
With spring graduation just around the corner, many students want to know what’s next or how to best prepare themselves to graduate with a good paying job that they love. Two recent graduates, Kenny & Lucas, share their experiences about time after graduation, what matters during your undergrad (and what doesn’t) and some tips to put yourself in the most favorable position.
Internships, Social Media, Extra-Curricular, Entrepreneurship and much much more.
Why go anywhere else when you can use Google / blogger / blogspot for your message. Its free. Its easy. Its well featured. And best of all, its Google so your content is indexed almost immediately. Who could want for more.
I have had fun building little bits of teh internet since there was Mosaic and Compuserve. Now we have Google. I will suggest how you can take advantage of all they offer.
Mamo: The Podcast About Movies and Popular Culture
Join us for a live podcast! Matt Price (@mattmovies) and Matt Brown (@tederick) will demonstrate the power of using, rather than hiding, your environment when podcasting - by recording a new episode of Mamo live from PodCamp ‘11. Audience participation is encouraged, live tweeting will occur, coffee will be consumed and cookies will be provided. Mamo appears at RowThree.com (@rowthree).
“Engaging Entertainment: A Case Study for Live Streaming”
What if you took any camera that could stream, free services, inexpensive tools a supportive circle of friends and hedged a major bet on a motley crew of statistics sourced from several online sources? You’d see a batch of new talent and new growth emerge that blur the lines between radio, television and social media engagement. Live streaming entertainment is on the 2011 docket for the team behind NatandMarie.com. From the technical to the marketing, from the production to the delivery, the show’s team will share some behind-the-scenes tips and overcoming challenges on creating engaged entertainment for the 21st century.
Webseries to Wonder
Develop community, building brand, and marketing your product online. Going from bottom up and creating a series that will be successful for web, and what to do when your viewers aren’t finding you.
Elize Morgan is a CFC graduate with experience working across social media in a variety of forms. A member of the Social Media Week 2009 Twitter Soap Opera Team, creator of Pretty in Geek (releasing Spring 2011), and transmedia of the IPF Funded Tights and Fights series.
Game layers, and the awesomeness to come.
What’s the second biggest online social network after Facebook? Xbox. We are seeing the “achievementification” of online social groups and scores where there weren’t scores before.
This session will explore the state and future of the game layer and introduce the audience to Urb-Ops, a location based strategy game launching in Toronto on March 1st.
Jonathan is a digital strategist, product designer and project manager at BNOTIONS. He is on the teaching roster at Humber for Social Media in Public Relations.
From Your First Post to a Digital Platform
How do you go from your first post to creating a digital platform for yourself or your brand? In this session, I will show you how to:
1. Leverage your content to get picked up by the mainstream media. I’ll show you how I landed a regular column with the Financial Post (print and online) using the content I was producing for our blog.
2. Get best-selling authors who would otherwise charge tens of thousands of dollars for a 45 minute keynote to do an event with you, for free. I’ll share how got best selling authors like Seth Godin, Daniel Pink, Bill Taylor and many others to hold webinars with us.
3. Get those same best-selling authors to drive traffic to your site. I’ll share the simple things I did to get those same best-selling authors to drive traffic to our site.
4. Land writing gigs with major online properties. I’ll share the exact steps I took to land features with Mashable.
5. Get yourself a cross-country speaking tour (and why you may or may not want to). I’ll share my experience talking to groups of CEOs across the country about social media.
6. Barter your content for sponsorships in the industries you want to break into. I’ll share how I was able to get an association to spread my content, and at the same time, give me a 7-figure sponsorship deal.
Most importantly, I hoping that you’ll come and share how you’ve leveraged your content to create a digital platform, so we can all learn from each other.
Steve Cunningham is the President of Polar Unlimited, a digital marketing agency. He is a columnist for the Financial Post, and regular speaker to CEOs on the topic of digital marketing and social media. He used to be a lawyer, and is mostly recovered now.
What is Salesforce.com and what does it do?
Despite advertising during the Super Bowl, Salesforce.com of often mis-understood as a sales and marketing platform. While is’t capable of great things, (yes, it can be a Social CRM) you must first understand what Salesforce is and what it can and can’t do.
In this session I’ll give an overview of how Salesforce works, discuss some real-world use-cases, and most importantly, answer your questions. My hope is that you’ll leave this session with an understanding of what salesforce can actually do for your organization.
My name is Andrew Sinclair, I lead the Toronto Salesforce user group and have worked with Salesforce at 15+ large and small organizations.
Building a successful podcast - everything you wanted to know but were afraid to ask.
Why not ask someone who has already built two successful podcasts?
Whether you have built an existing podcast or are looking to start one, Jim will walk you through everything it takes to:
- develop a successful podcast idea
- the business case - why do it
- develop the strategy and the show concept
- produce the podcasts
- provide exciting content to attract and retain a listernership
- develop the initial audience
- advertise your show
- sustain and grow the show over time
Jim Love has launched two extremely successful podcasts over the past two years. His latest venture, “The Customer Experience Show” (www.improvingcustomerexperience.com) commands a large audience across North America and around the world. Jim heads Performance Advantage, a technology company based in Toronto Canada a boutique specializing in using technology to leverage sales and extraordinary customer experience. With Jim’s leadership, Performance Advantage has grown to be one of the most successful SugarCRM partners in North America. He is also one of the co-owners of PodPoster - the iPhone app that allows podcasts to have a real exchange with their audience. He is editor of an upcoming issue of the Cutter Journal of IT focusing on Customer Experience and he is a regular contributor to Cutter Research. Jim is a Fellow of the Institute of Certified Management Consultants and is on the faculty of the University of Waterloo and York University.
Title: Podcasting To A Professional IT Audience
How is podcasting to a technical audience from inside the industry different?
How do you reach an audience that is still podcast shy?
How do you build an portfolio of interviewees?
Dealing with recording from home, hotel or airport without toting a full studio.
Tom Cagley has produced the Software Process and Measurement Cast for 4+ years shifting from once every two weeks to weekly. Including interviews with industry gurus and essays. The session will be intervactive providing and seeking ideas to build an audience in a niche market.
Strategies to Establish Your Business on YouTube
You’ve heard about how Old Spice videos went viral. Why can’t that happen for your business?
Find why Youtube is for YOU and how to get the most out of it
In this session, you’ll learn:
- How to create content and drive traffic
organically
- How to find and get the attention of targeted
prospects
- How to promote and your brand on YouTube
- Analysing your performance on Youtube
- How to convert YouTube views into sales
- How to keep up with the trends on Youtube
- And much more!
There will be a short Q&A section specifically to answer your burning questions and how you can overcome them. Drop your business card on the table after the presentation to receive a copy of the presentation and supplementary documents.
The concept of interactive fitness and exergaming using technology to get people active and fit.
Social Media & Agencies Panel
Has the rise of social media changed how agencies approach their disciplines?
There has been a lot of talk about which discipline is best suited to counsel clients on social media. That was a fun a five years ago, but agencies of all stripes have evolved to where social is more than a buzzword. It’s a strategic imperative being driven from within and without companies large and small.
A lively panel representing many of Toronto’s leading agencies will provide a glimpse into this new reality for agencies and the clients for whom they work.
Panelists (so far) include:
Ad agency - Ed Lee, DDB
Integrated agency - Collin Douma, Proximity BBDO
PR agency - Brendan Hodgson, Hill & Knowlton
Social media agency - Maggie Fox, Social Media Group
Word-of-mouth agency - Matthew Stradiato, Matchstick
Stereotypes will be smacked down and myths will be busted in what’s sure to be a controversial discussion.
Social Media & Webinars: Demystified
How to effectively incorporate webinars and social media for your small business needs with lead generation and conversion tactics. Showcase cutting edge tactics to increase show rate and attendee engagement. Much more!
“Your Photoblog, Photojournalism, and the Future of Flickr”
You will learn in this Podcamp 2011 session why there are three pillars in online photography and how and when to combine all three to succeed.
1. Photoblogging
• An overview of the History of Photoblogging
• What we’ve learned from a decade of Photoblogging
• Examples of successful photoblogs
• Why Photobloggers seldom change their templates
• Why having your own photoblog may now be a necessity
• Which platform: WordPress? MovableType? Others?
• Often ignored: How to properly tag and title your images, sets, and collections
• Filenames: Why uploading ‘IMG_00137.jpg’ is a Fail
• Quick and Dirty Photoblogging: TwitPic, Instagram, YFrog, Tumblr
• Most important, enjoy taking and sharing photographs in your own blog.
2. Photojournalism
• What’s Confucius got to do with it?
• Why the difference between Photobloggers and Photojournalists?
• How to tell stories in your photographs
• What camera to use
• Credit where Credit is due: Getting your By Lines
• How to get paid for your photographs
• How to correctly price your photographs for sale
• Licensing your photographs: When to Copyright, When to use Creative Commons, When to change your mind
• Print publication compared with online publication
• Handling Broadcast rights for your still images
3. Flickr
• Are you using Flickr as your ‘Hard Drive’?
• With Yahoo!’s recent misstep in announcing the closing of del.icio.us then quickly reversing their decision, many are wondering if the Yahoo! owned photosharing site Flickr may be next.
• Flickr recently ‘accidentally’ deleted a user’s photo archive of 4,000+ images. What recourse, if any, if this happens to you
• Options for backing up your Flickr archives
• Why Facebook, now the world’s largest photosharing service, is not a replacement for Flickr
• Alternatives to Flickr: SmugMug? Your own server?
Conclusion
At the end of this Podcamp 2011 session, you will leave with knowledge of how to start your own photoblog or enhance your existing one; begin taking good or better photographs; how to safely store your images online, and market your better ones for sale.
Downloads, Examples and Contracts will be made available to all attendees.
HiMY SYeD / Photopia
Measuring What Matters
“But how do you measure this stuff?” We’ve heard it asked a hundred times. Heck, we may have asked it ourselves. But it’s not that it can’t be measured. Online media is oozing with information. Direct measures. Inferred social signals. The amount of data is enormous, and hence our paralysis by analysis. Let’s sit down and talk about how to stop counting what can be counted and actually start measuring what matters.
Rob Clark (@theelusivefish), Director of Insights and Measurement will be waxing eloquent on the subject. Maybe he’ll be doing so in a room with some PPT. Maybe he’ll be doing it in the hallway with a laptop. Doesn’t matter. He won’t shut up on the subject, but he definitely welcomes others to come rap a spell.
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Disclosure Quandries
If you ‘like’ a page for a product, the master brand of which is an employer, do you have to disclose? Can you even disclose? What if you’re ragging on a client’s competitor with good cause? What if you’re a brand and the folks you’ve outreached to keep forgetting to disclose. Let’s talk about just how tricksy it is to be transparent.
Rob Clark (who also happens to be founder of @disclzme - http://disclz.me but promises to leave the sales pitch at the door and dig into the ethical heart of the matter)
Airtime is a free and open source software for remotely managing radio stations. Its new web-based interface allows managers, journalists and DJs to upload audio, create playlists and automatically schedule them to broadcast from any browser, anywhere, whether the station is digital, FM, AM or online.
Panelists:
Martin Konečný - Talking about the implementation of open-source technologies as Liquidsoap and Icecast for the audio broadcast engine.
Ofir Gal - Talking about the on-going process of a non-profit organization to create a sustainable free radio app. and the changes and opportunities it brings to independent journalism
Creators, Consumers, and Control
On the free web, if you have a connection, you have a voice. Anyone can write a blog post, upload a video, or comment on the work of others. But the free web isn’t as free as it once was. Huge companies like Apple, Google, and Facebook are increasingly controlling the means of communication. Is consolidation online inevitable? Or, in a Web 2.0 world, do consumers (who are also often creators) have the real power?
Panelists:
Diana Galligan is a web site and interactive properties producer and current Masters student in media.
Cameron Tulk is currently completing his Masters in media production at Ryerson University. Before returning to school, he worked as an editor at The Mark News.
One big challenge to any upstart is finding and closing Sales Leads. Alex will cover how to uncover leads online, and processes, tools and tactics you can apply to turn leads into prospects, and prospects into customers.
If you have anyone who is a last minute no-show presenter. I can do a presentation on How to use LinkediN effectively or How to be blogging succcess!
have done training and written article in both areas.
Jim Pagiamtzis
416-894-7859
The Future is 3D
As a culture both obsessed with technological advancement and blockbuster feature films, we aim to immerse ourselves in our entertainment - 3D technology allows us to do so, but at what cost?
Examining the history, present and future of 3D technologies.
Tweeting an election: A case study in social media journalism
The 2010 municipal election was an exciting time, not least of all for the City of Vaughan, which had just come through one of the most tumultuous terms in its history.
After switching from a weekly newspaper to a monthly lifestyle magazine earlier in the year, the editorial team at Vaughan Today had to figure out how to bring this critical election to the people within the constraints of their new format.
Turns out social media was the answer. Reporter Josh Freeman shares insights and lessons from the experience and asks participants to weigh in as well.
Part presentation, part discussion.
A handy session for journalists, bloggers or anyone looking to connect with an audience through social media.